The concept of scientific management case study

The idea of logical administration contextual investigation The idea of logical administration can be characterized as the activity of the logical procedure to characterize the most suitable or most ideal path for work to be finished. Significant Contributions in this field is made by Frederick W. Taylor, who is regarded as the dad of logical administration. Taylors work at the Bethlehem Steel organizations enlivened his anxiety in improving effectiveness. Frederick W. Taylor looked to create a psychological change among the two specialists and supervisors by characterizing straightforward rules towards improving creation proficiency. Through these, Frederick W. Taylor was skilled to characterize the most appropriate or one most ideal route for carrying out each responsibility. Frederick W. Taylor achieved consistent upgrades in profitability in the scope of about 200 percent. He recognized the job of directors to design and oversee and of laborers to follow up on as they were told (Daniel, 1992)â [1]â . The development of the board specula tions has been depicted by varying thoughts with respect to what directors do and how they ought to do it. It is accepted that logical administration pored over administration from the post of improving the efficiency and competency of manual laborers. Frederick W. Taylors Four Principles of Scientific Management incorporates cautiously concentrate all aspects of the errand logically and develop a best technique to play out that specific task..He additionally recommended to painstakingly pick laborers and set them up to play out an undertaking with the utilization of deductively created approach (Daniel, 1992)1. Time concentrates as depicted by Taylor proceed to the possibility of the get together parade which is reasonably open up for an association. The term of Scientific administration has been initially chosen as a sign to progressives standards of the 1910s. Logical administration, from the start the insufficiency of free enterprise and the essential job of unbiased elites (Haber, 1964)â [2]â ! The functionalist symbolism utilized in The Principles of Scientific Management presents the Taylorist approach as a lot of remedies to show signs of improvement a couple of attempts. Likewise mental change arranged may be an intrigue for a social responsibility of designers just as controlled people of the association. (Daniel, 1992)1. The ongoing universal advancement of new musings is a consequence of the interior upset of firms just as a part of collaboration between reformist activities at the turning of the century. Anyway without accepting sincerely in all of too amiable affirmations of social agreement, how might the idiosyncrasy of this talk of modernization would be genuinely considered and broke down. On the contrary side Taylor saw that - the intensity of the talented specialists was the absence of intensity with respect to the board. Taylor in this way stretched out as his objective the renovation of intensity once again under the control of the executives. He didn't see this as far as a debate between social gatherings. In Taylors see, there is need of logical investigation of the work procedure so as to improve profitability and proficiency which would be of advantage for all. Anyway the current framework not ready to give this and subsequently required crucial change. Taylor accepted that endeavors levels and motivation frameworks ought to be resolved on logical premise. It was not the consequence of haggling and contest between talented laborers and administrators. Along these lines he started to take a gander at different ways where the creation framework could be rebuilt (Daniel, 1992)1. Taylors 4 Principles of Scientific Management Taylor proposed the accompanying four standards of logical administration which he finished up following quite a while of different tests to decide ideal work strategies:- Team up with the laborers to ensure that the deductively evolved approaches are being followed. Appropriate all out work about similarly among chiefs and laborers, for example, the directors apply logical administration belief system to arranging the work and the laborers basically play out the undertakings. Trade dependable guideline work strategies with methods dependent on a logical investigation of the errands. Experimentally pick, mentor, and build up every specialist rather than inactively leaving them to prepare themselves (Daniel, 1992)1. These every one of the four standards were executed in numerous creation units just as plants which concentrated on expanding profitability through a factor of either at least three standards. It is a proof that Henry Ford applied some of Taylors standards in his association and car/vehicle processing plants just as families and the aftereffect of a similar all these began to play out their individual and family errands premise on the result of time and movement examines (Daniel, 1992)1. Any conversation of logical administration needs to distinguish its specific relevant highlights. These element gaggle Taylor in two ways. First course which is embedded in all modem mechanical frameworks concerns the necessity for arranging of the creation procedure. Notwithstanding, the other heading was engaged towards a particular model of how the work procedure could be organized. It depended on a procedure of speculation of abilities and deskilling. Based on explicit American setting, for a period being, it might be fruitful in that specific situation be that as it may, as an increasingly conventional way, it was not usually embraced in light of the fact that in different nations, advantaged, directors just as laborers had various desires for their specific jobs. So gifted work keep hold of a more noteworthy importance in a lot a bigger number of nations and divisions than Taylor would have anticipated (Daniel, 1992)1. Utilization of Scientific Management on the off chance that review Human Resource or Staffing costs take up the biggest portion of the financial plan in all major significant medical clinics. There should be powerful procedures that ought to be centered around overseeing enrollment, ailment and nonappearance staff, which can offer significant advantages. Required changes practically speaking are one thing yet empowering feasible advancements which is commonly considered as a progressively troublesome test. Work with valuable in tolerating how to accomplish long haul change and how to continually improve standard practice ought to be significant concern (Koontz, 1986)â [3]â . In the given instance of Aidensfield Hospitals Trust (AHT) it is uncover that Human asset the board organization is by and by controlled from a focal HR office, albeit a few territories of the associations individuals the executives practices, for example, worker choice, order, complaint and correspondence have been designated to line the executives inside free gathering working courses of action. In any case, slack detailing structures, feeble lines of correspondence, alongside badly characterized restrictions of power and responsibility have brought about job equivocalness inside the line supervisors. Thusly, this is reflected in work instability, low assurance and helpless inspiration at operational level (Tsoukas, 1994)â [4]â It additionally proposed that working close by the Human Resources group at ATH must attempt a symptomatic survey of current procedures. To apply this underlying lean execution action, upheld with a prologue to help procedures and waste walk, pin-pointed the primary zones for development inside the office that may incorporate disorder and nonappearance rates and the lead-time for enrollment to unfilled or empty posts. It likewise require, the total procedure stream arranging of affliction and nonattendance the executives recognized delays, holes simultaneously and an absence of normalization (Koontz,1986)â [5]â . Extra spotlight likewise proposed on delays through root premise investigation upheld by the group in perceiving answers for the key issues, which may include: Case conferencing Required preparing Execution markers Undertaking arranging Rearranged systems and documentation Procedure mapping of enrollment exercises are the significant difficulties which required to be featured through the framework. The new prerequisite investigation ought to be accomplished for Job plan which is a piece of opening filling. These means center out of grouping, measures being followed and further postponements may emerge in Occupational Health and patients checking and determination (Goold, 2002)â [6]â . The main driver examination may enable the group to work at ATH on various expected arrangements that may incorporate:- Straightforward execution measures Limit coordinating measures Isolated enlistment from work plan Standard enlistment methods Request Building on completely recommended improvement The ATH the executives should work with the Human Resources group to build up their inner base ability so as to continue new upgrades. All the staff ought to require to achieve preparing workshop which given them abilities in strategies, for example, general procedure mapping and organized issue examination just as tackling. At ATH numerous job vagueness and a level of irregularity in regards to individuals the executives courses of action is evident inside administrative evaluations in the association ought to be expelled. More accentuation on Delegation, correspondence, group building and worker strengthening have all been hazardous issues for administrators, worker's guild agents and representatives of this wellbeing specialist organization. As a supervisor authority is pivotal to the achievement of ATH. A mindful, equipped and proficient pioneer will procure the regard and backing of all the staff. Chiefs who appear by model that they are acting as per a sound worth framework and a high hard working attitude are well making a course for dealing with a fruitful medical clinic. To do this, directors need individual objectives. The group must have a reasonable system for themselves and impart this unmistakably to other people. Anyway cooperation that includes all degrees of staff, beginning with the administration, building up a mutual vision and reason for the medical clinic inside its common guiding principle is an approach to bind together individuals from various foundations and callings. To improve the HR capacities at ATH is proposed that the association to perform successfully in this exceptionally serious en

Strategic Marketing Research Paper Example | Topics and Well Written Essays - 1500 words

Key Marketing - Research Paper Example Most of showcasing researchers tends to vital promoting as a consistent, long haul process, one that is worried about explaining the current situation with the foundation, a progression of composed strides along an unmistakably characterized course, while others address key arranging as the organization’s characterizing of a crucial systems to accomplish objectives and goals in the best way. This paper intends to inspect and break down client direction viewpoint of vital advertising, with a particular spotlight on client direction, buyer conduct and relationship showcasing. In a client arranged association, the way toward distinguishing and reacting to the interests and needs of the client is pivotal, and must be seen as the key component of the company’s key field-tested strategy. In a client situated association, quality is characterized by the person who utilizes and at last advantages from the particular item or administration, that being the client or customer. Those in charge of effective organizations understand that the focal point of the association must be lined up with making consumer loyalty regardless of anything else (Hinton and Schaeffer, 1994). Everyone’s work is characterized by the client. It is the client, all things considered, who eventually, characterizes how well the item or administration is to be made, or conveyed (Webster, 1994). As Jack Welch, the exceptionally acclaimed CEO of General Electric, regularly reminded his workers, â€Å"Companies can’t give employer stability. Just clients can!† (Kotler , 1999, p. 20). The directors of responsive associations center around consumer loyalty, and bend over backward to fulfill the necessities and needs of the clients (Kotler and Armstrong, 1999). Forler Massnick, creator of The Customer is CEO (1997), has a special interest in TQM (Total Quality Management) by underlining that worth is characterized and dictated by the client. This act of constant item improvement, saw through

Tarnished gold Some of the great Olympics cheat Essays - Sports

Discolored gold: Some of the 'incomparable' Olympics swindles Quicker, higher, farther...sneakier? From non-handicapped Paralympians to fixed fencing foils and badminton players purpose on losing - here's our manual for the Olympians who missed the mark regarding the high Olympic goals... Fellow Adams @ guyadams Wednesday 1 August 2012 11:00 BST Discolored gold: Some of the 'incomparable' Olympics swindles An authority compromises Greysia Polii and Meiliana Jauhari of Indonesia and Jung Eun Ha and Min Jung Kim of Korea with a 'dark card' exclusion In the long history of Olympic tricking the previous evening's exertion (or rather absence of it) by badminton players at Wembley Arena is somewhat strange. As opposed to endeavoring to win through the utilizing of insidious strategies the players from China and South Korea, indeed, gave off an impression of being endeavoring to lose so as to control a draw. The absurd scenes that saw players booed, sneered, excluded and afterward reestablished - have today prompted the starting of disciplinary procedures against the four players. The disaster started when Chinese top seeds Wang Xiaoli and Yu Yang began to show little enthusiasm for beating Koreans Jung Kyung-eun and Kim Ha-na to complete top of Group A. Coming next would have implied staying away from comrades and second seeds Tian Qing and Zhao Yunlei in any event until the last. Tian and Zhao had been sent off their normal way to the last as second seeds by annihilation to Denmark's Kamilla Rytter Juhl and Christinna Pedersen prior in the day. The Koreans reacted to China's shenanigans by duplicating them and arbitrator Thorsten Berg rose to caution all the players and in this manner preclude and restore them. Despite the fact that the longing to lose may have been bizarre, duplicity, control and through and through cheating at the Olympic games are the same old thing... Ben Johnson, Seoul, 1988 There were tranquilize cheats previously, and there have been medicate cheats since. However, it took the ruin of Ben Johnson to show the evident pervasiveness of restricted substances at the most elevated level of game. On the night of 24 September, the Canadian runner set another world record of 9.79 seconds in the men's 100m last, lifting his turn in triumph as he crossed the end goal in front of most outstanding adversary Carl Lewis and Britain's Linford Christie, in what a BBC observer proclaimed the best run race ever. After three days, it turned into the most discolored. Johnson was deprived of his decoration, and had his record erased after an example of his pee tried positive for stanozolol , an unlawful steroid. He at first denied cheating, however later admitted - contending that medication utilize was endemic in top-level sports. As it were, he had a point: six of the eight finalists in that well known 100m race were sooner or later in their vocations spoiled by relationship with squeezing, and a few, similar to him, served bans. In any case, nobody fell further, or harder, or more openly than Ben Johnson. What's more, by one way or another, the Olympic perfect could never feel an incredible same. Boris Onischenko , Montreal, 1976 At the tallness of the Cold War, when Olympic games were a figure for political conflicts among East and West, the intensely preferred Russians took on second-top choices , Great Britain, in the fencing leg of the Modern Pentathlon. Onischenko , who had won silver in the past two Games, and was edgy to go one better, effortlessly dispatched the UK's Danny Parker. At that point he won an astounding session against Adrian Parker, wherein the electronic scoreboard enrolled a hit, notwithstanding an obvious absence of contact between Onischenko's epee and Parker's body. Next up was Jim Fox, a British Army commander. Right off the bat in their session, the scoreboard again lit up, proposing a Soviet triumph. Yet, Fox, who was certain he'd made sly move, was having none of it - and requested an assessment of his rival's blade. I thought the weapon was flawed, he later reviewed. That was just its half. Covered underneath the calfskin handle, makes a decision about found a complicated wiring framework intended to enroll a hit when a little catch was squeezed. It was a genuine designing activity, said Mike Proudfoot , the British group administrator. Not only a ham beginner's exertion. They had

Tourism law Essay - 275 Words

Tourism law (Essay Sample) Content: 1 Licensing and compliance of an Agency.IntroductionTourism is the most effective means of satisfying recreational needs; combining a variety of recreational activities, it fulfils such goals as the recovery of health, enrichment of knowledge, and restoration of oneà ¢Ã¢â€š ¬s productive capacity. Tourism contributes to health maintenance, physical education, and the intellectual, cultural, and social development of the individual.Tourism is a major part of any countryà ¢Ã¢â€š ¬s economy, this being the case countries pay keen attention to the sector in a bid to ensure that it grows. NSW Australia is no exception to this and looking at the reports of the previous financial year the tourism industry is vibrant and is growing.In 2012à ¢Ã¢â€š ¬13, international visitor expenditure increased 5.9 per cent to $28.2 billion. This was around three times higher than the global average rate of growth of 1.8 per cent. International visitor arrivals grew 4.9 per cent to a reco rd 6.3 million in 2012à ¢Ã¢â€š ¬13, and the domestic sector performed well in 2012-13 with domestic visitor expenditure increasing 3.2 per cent to $69.5 billion. Domestic overnight visitor expenditure doubled its five-year growth rate, increasing 3.2 per cent to $51.4 billion.These figures prove that the industry is doing quite well and should always try to maintain those standards.A travel agency is a venture that provides tourism and travel services to alien or native tourists. To run such kind of a business any individual requires licences from the government. These licences are for the purpose of regulating the industry and ensuring that a particular standard is maintained. There are several licences required to run this type of business and the type of licence is dependent on whether the travel agency is domestic or international.The qualifications for application include; the applicant must be 18 years and be considered fit and proper for the purpose of the licence, ensure th e manager of the business is competent to run the agency and must also be eligible for membership to the travel compensation fund. The licences can be applied by both corporate, individuals and partnerships. However in partnerships all the parties need to be licensed.However there are some exceptions to licensing, these apply for travel agencies which are à ¢Ã¢â€š ¬Ã‹Å"restricted to either arranging travel or arranging travel and accommodation within Australia and, at any day, the gross turnover of your business as a travel agent during that financial year, excluding the value of any business in respect of a conveyance or accommodation owned by you, has not exceeded $50,000, you do not need a travel agents licence.à ¢Ã¢â€š ¬Licence Applicant Place of application Cost of application. Renewal/ updating of licence. Business Name IndividualIncorporated entity.Partnership or joint venture partnershipjoint venture Online $33-one year$76-three years $33-one year$76-three years Travel Age ncies Licence. Individual above 18. online $827.30First annual licence $611.30 N/A.New additional place $282.10 IATA LicenceAustralian Business Number Sole proprietorsPartnersManagersEmployeesIndependent contractors. Online Head office/ Branch $195Corporate $390 N/a Travel Agency Compensation Fund Applicants for a travel agency licence. online Between 01 january-31 march 2014 $2250.00Between 01Aapril à ¢Ã¢â€š ¬June 30 $1761.00 2 STAFFModern awards : these are the minimum requirements demanded by an industry, these minimum requirements apply and work in conjunction with the national employment standards. These modern awards cover all employers and employees in this sector.Enterprise agreements: These are clearly set out conditions of work for a group of employees at one or more occupational locations. These agreements apply in place of modern awards and the remuneration of an enterprise agreement cannot be less than that of a relevant modern award.Contracts: Common law contracts of employment can also set out wages and conditions for employees who are not covered by an award or agreement. They can also provide conditions in excess of an employeeà ¢Ã¢â€š ¬s minimum entitlements. As contracts can be amended, they provide a flexible solution to any change in the terms of the contract; however, any amendment has to be accepted by the employees. A contract cant award wages lower than those awarded in an award or agreement, this contract would be null and void to the extent of that inconsistency.It is therefore important to note that enterprise agreements and contracts are hinged upon the principles of modern awards. This means that the therms and conditions of these two type of payments have to conform to the basic requirements as set out in the modern awards and in the national employment standards.Therefore the modern awards type of payment would be the most effective way to ensure that staff costs are minimised. 3 Insurance.Insurance is a vital part of any business enterprise since it covers the risks involved in the business and compensates the holder in case the risk covered occurs. The travel agency business is no exception to having insurance covers i the following fields: * Public liability: covers travel agents and tour operators for their legal liability in the event of personal injury or damage to property of others during the course of normal business operations. * Workers compensation: this type of insurance covers workers injuries during the course of normal business operations. * Business indemnity insurance: it covers a business venture against the potential risks it might be facing; such as fire, business interruption burglary.PART BThis is an area concerned with the safety of workers while in their area of occupation. The law in protecting the workers from harm in the ordinary course of their duties demands some particular standards from employers. This is done so as to reduce occupational hazard that workers may be ex posed to.The Occupational Health and Safety Act1985 and associated regulations set out a legal framework for workplace health and safety.Physical requirements (workspace, workstation, lighting)Workspace; workers prefer a reasonable amount of space for them to operate in comfortably. This in turn helps in the productivity and output of employees. Under Regulation 3.14 of the Occupational Safety and Health Regulations 1996 employers are only required to provide each employee with sufficient space in which to work without risk to the employeeà ¢Ã¢â€š ¬s safety and health.There are no minimum space requirements specified in the Regulations. The Building Code of Australia requires a minimum floor area of 10 m2 per person. However, this is based upon the total floor area (i.e. total area of each floor including furniture and corridors, divided by the number of employees) and is the minimum required to ensure safe means access and escape in the event of an emergency.The amount of spa ce an employee requires should be determined by conducting a risk assessment. This should take into account factors such as: * the type of work the employee performs; * how often they need to leave and return to the workstation; * the type of materials they need to take to and from the workstation; and * How much furniture they use/need.Staff Induction (including evacuation)Induction is the process of formally placing an employee in a new job. Section 22 of the occupational safety and health act 1984 demands that people who have any extent of control of a work place to ensure so far as is practicable that the work place and all access ways used to enter and exit are kept clear and in good condition so that people who use the work place are not exposed to hazards.On the same breath there should be an orientation for new employees to familiarize themselves with the work place. The evacuation procedures should be a priority during the orientation process. This is because the safe ty of workers is of priority.List of policies and procedures to ensure a safe work place.A policy is a statement with regards to a work place that outlines an issue affecting the workplace and provides for a clear directive ...

Urban Consolidation And Its Effects On The Fringe Areas Of...

Urban consolidation is the process of increasing or maintaining the density of housing in established residential areas. The ultimate aim of urban consolidation is to reduce development on the fringe areas of the city. It is often realised by densification, high-rise development and urban renewal. The process of Urban Consolidation involves an increase in the number of houses or apartments within existing areas so that they can have more efficient use of services and reduce the impact on the environment. Urban Consolidation is used as a means to reduce the total amount of land needed to house the population. Ultimately it is through the; demographics and population, changing nature of the built environment, and transport, that a study of urban consolidation in chatswood can be underaken. There are two main componetns to population change, in this case population growth. These are natural increase and migration. In 2001 Chatswood had a population of 16,006 people. This increased to 20,967 by 2011. In 2001 the fertility rate in Chatswood was 1.74, not replacement level however with a young population it meant substantial growing for the next few years. As well as this there was a surge in migration, mainly being asian immigrants. Transcript of an interview with Nicholas Murphy. When did you move chatswood Well i ve lived in chatswood my whole life, my parents moved here in 1930 s during the great depression, it was real hard to get work so they moved here from theShow MoreRelatedRestaurant Business9347 Words   |  38 Pagesfurther analyze some of the thing they need to consider in putting up a restaurant business. STATEMENT OF THE PROBLEM This study aims to investigate the marketing, technical, management and financial viability of a restaurant business here in Cabanatuan City. Specifically, it will seek to answer the following; 1. What are the activities we need to plan and accomplish in order to start a restaurant business? 2. 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A Brief Note On Cyberbullying And Its Effects On Society

2.0 Literature Review 2.1 Definition Various researchers and bodies have taken different but closely related definitions of this phenomenon. Dueck (2006) uses the definition found on Cyberbullying.com, which seems to be one of the most comprehensive. It defines cyberbullying as â€Å"the use of information and communication technologies such as e-mail, cell phone and pager text messages, instant messaging, defamatory personal websites, and defamatory online personal polling websites, to support deliberate, repeated, and hostile behavior by an individual or group, that is intended to harm others† 2.2 Forms of Cyberbullying One of the most widely studied aspects of cyberbullying is the different forms it takes. Hoff and Shariff (2007) note†¦show more content†¦Impersonation is another form of Cyberbullying. The bully assumes the identity of another person with malicious intent. Closely related to this is outing where someone gains personal information about the victim using impersonation. The bully then publicizes that information with the aim of humiliating the victim. There is also cyberstalking, which involves following the victim online in an unjustified way (Beran and Li, 2005; Li, 2005). Dueck (2006) also adds cyberostracism to the list. This is where a victim is ostracized online to humiliate him or her. 2.4 Causes and Effects Dueck (2006), Shariff and Hoffman (2007), Wiseman (2011), WG3 COST Action IS0801 (2012) outline some of the causes and effects of cyberbullying. Online bullying may happen for several reasons. First, bullying by popular kids happens because they want to maintain their popularity. Such people use bullying to validate their popularity. Often, this requires the support of backers and henchmen who remain on the sidelines cheering actively and passively as the bully brings down the victim. The other group of online bullies is people who are less socially successful. This group forms the bulk of cyber bullies. They find solace in bullying as it helps them cope with their low self-esteem. Their objective is to fit in with their peers and bullying provides a chance to help them achieve this goal. Cyberbullying requires even less courage than

Flow of Accounting Information System - Free Solution

Question: Describe about the Accounting Information System for Cash Flow of Budget. Answer: Case Study 1 Introduction AIS is a framework that evaluates the financial data of any organization with the aim of making excellent financial or economical management accounting system. AIS keep the track of organizations fund flows and financial assets. The fundamental motive of the financial Accounting Information System is to accomplish the organizations financial necessities by using the latest techniques of accounting and business reporting and provides reliable services. The output produced through this AIS system includes the Cash Flow of Assets, Quality Accounting Reports, Employed Capital Reports and Capital Budget Reports. Accounting Information System The field of Accounting Information System has witnessed several changes in the recent time. AIS software modifies the accounting system of any organization from manual or paper-based ledgers and journals to purely automated or computerized as well as the paperless system. Although AIS system is very effective, even then the transformation of paper-based system into computerized system is done with great efforts. Development and growth of an Accounting Information System is not easy. Accounting Information Systems are commonly utilized by many organizations (Ciftci, 2010). It is because Accounting information System is configured as well as customized to fulfill the organizations requirement. AIS is the framework of records and files which a business utilizes to contol or mangage its accounting framework. Previously many organizations used traditional technique which was a paper-based procedure to accomplish its business reporting procedures with a lot of wastage of money and time. H owever with the introduction of AIS system the interest of organizations has increased towards this new technique to accomplish its business needs. Therefore the expansion of the AIS framework will converge into bigger as well as the more incorporated system like ERP (Collier, 2003). Nowadays, Enterprise Resource Planning framework (ERP) can effeciently perform a wide range of the organizations functions as well as help the organization to integrate its accounting or business reporting into a coordinated database. The ERP and AIS frameworks appear as the most effective weapon which can support an association to achieve the different organizational goals. Moreover, ERP framework can likewise give a wide accumulation of functionalities to a business, endorsed by characteristics like Adaptability of Reports, Quality Management of Reports, Finest Business Forms as well as Quality Accounting and Business Reporting (Fisher, 2007). Business Process Disk4U is the Sydney-based organization which offers CDs and also sells Vinyl Records to its customers. It's a small family enterprise with some outlets widespread across the Sydney city. Currently, Disk4Us main business is to sell products to its clients through different modes such as through shop front, by means of mail as well as through phone calls. Additionally some fresh and innovative methods, for instance, online channels have been presented by Ebay. This development has made it truly important for Disk4U to enhance its manual procedure of business reporting as well as to upgrade the accounting process of the organization. I, as a consultant also believe that the organization need to set up the suitable AIS for its association. Hence the process of selecting an AIS is also included in this report. Disk4U hired me as a consultant to help this organization to provide a report on how technologies are utilized to upgrade the firms operations particularly in the areas of accounti ng. Disk4U is allowed to consume only $150,000 for accounting information ssytem AIS so the chief executive needs a complete report in relation to broad details of AIS software and its vendor. System requirements Disk4U needs an Accounting Information System, which helps in recording, dissecting as well as the recording of the organizations financial data. Besides this, the reason to use AIS is to continuously capture the data that is present in the proceedings as well as to record the income and costs of Disk4U. Organizations choose to execute the AIS to enhance its financial accounting system and its reporting ability (Funnell, 2012). Therefore the organization DISK4U also requires an accounting information system which can support the organization to ensure that its financial data is collected and assembled in a precise as well as in a timely manner. The main aim of the organization to use an AIS is to recognize all the considerable activities which might impact the organization financially. The activities considered in it are loan lending, sales, purchases, investments made and so on. AIS likewise gives an appropriate approach to Disk4U to take care of, as well as monitor its monetary inf ormation, like all the information is arranged in journal ledger and entries. Therefore, it helps organizations to increase the interior checks within the organizations (Issue Information - TOC, 2016). Benefits of AIS: In this focused world, every business requires speedy, reliable, suitable, and satisfactory data for observing, analyzing, controlling diverse exercises those have a critical impact on the organization's performance. Through AIS, an organization can enhance its performance as well as control its assets in an exceptionally well manner (Information technology, 2012). Software Selection: Disk4U FreshBooks: Loved by approximately five million customers, FreshBooks accounting software lets organization to make a professional looking solicitations or invoices within few seconds, automatically it easily records the costs with ease as well as track Disk4Us accounting reports efficiently and quickly. Therefore, higher authorities of organization can concentrate more on some other important factors such as serving the requirements of its customers. One day the president of FreshBooks organization accidentally redeemed its one old invoice, then he got to know that there is better and an appropriate way to handle of manage this reports by use of AIS software (Jiang, 2016). Throughout the following two weeks, Mike coded up an answer and finally transformed its business reporting procedure from manul to automated system which is now named as FreshBooks. Almost after one decade there are more than five million clients of FreshBook accounting software. The FreshBooks accounting software has become the cloud accounting expert for small entrepreneurs. FreshBooks is the software which is utilized by organization at any place and at any time (Mohd, 2005). FreshBooks accounting software is not a twofold bookkeeping program which is intended for each unpredictable accounting issue confronted by professionals, rather it is the customer confronting software which helps the Disk4U entrepreneur and its administrators to easily assemble and compose the information online with the help of effective or advanced format (Lin and Smith, 2006). This solution lets the Disk4Us accounting experts as well as its software assistance team to concentrate more on it and provide High Value Tax Advice and Accounting Services to its managers rather than a manual procedure in which organizing, entering, as well as analyzing of reports is done with lots of time and funds wastage (Nikitkov and Sainty, 2008). This application is likewise so profitable for customers that they can easily compose i ts accounting data and help Disk4U to accomplish its business goals.Thus Disk4Us team can transform its accounting reports from manual to this automated accounting software. Software Vendor FreshBooks accounting software is the cloud-based bookkeeping or accounting software, intended for proprietors of all sorts of business. Moreover for the organizations that send solicitations to customers as well as get paid for its expertise and time. The organization represents itself by providing its brilliant services to around five million clients. The Organization Freshbooks accounting software was initially named as 2ndSite accounting software (Peng and Janie Chang, 2010). The company rebranded the product in 2006 as FreshBooks based on burgeoning Web 2.0 form. Situated in Canada, Toronto, FreshBooks serves to pay clients in more than 120 nations. In July 2014, this organization declared that it had upraised its software rates to $30 million (Powner, 2012). FreshBooks is straightforward and instinctive, so accounting of records is effective and free from errors. Disk4U organization invoiced its customers by providing cost effective accounting and business report services in th e blink of an eye. FreshBooks saves clients time of its customers at an average of two days monthly from daily accounting tasks. With the help of the Freshbooks accounting Software, Disk4U spend less time on the paper-based work and focus more on the other important tasks of organization and spend time in performing tasks which matter the most. FreshBooks is gives a chance to Disk4US business owners in order to get composed and arrange its accounting services and get paid for quality services. The FreshBooks accounting software makes professional invoices, accept credit cards, log receipts. It also makes it speedy and simple to produce well-known reports like benefit and misfortune reports, tax summary reports, cost reports and a few more. Effortlessly, Sort and Filter, Reports taking a look who is slow to pay shared Journal ledgers to Disk4U accountant. Freshbooks software makes an effective recording and collection of Invoices in just a few seconds and helps Disk4U to take its bus iness to the next level (Romney and Steinbart, 2006). Conclusion In this study, it has been concluded that AIS plays a significant role in any organization to accomplish its goals and to take its business to the next level. Fast, reliable, proper and satisfactory data go through the top to bottom as well as from bottom to top through this accounting information system. It concludes that AIS supports in enhancing the Disk4Us performance by highlighting the several concerned areas of its trade. Therefore, AIS FreshBooks accounting software is the essential software for Disk4U to keep its accounting data safe and secure. Therefore, the organizations use FreshBooks AIS as per their needs and in a way that organizations can also modify them in the future. Case Study 2 Introduction Accounting Information system (AIS) offers a perfect financial data framework for the company to take enhanced nonfinancial as well as financial decisions. AIS and ERP provides a framework for easy accumulation, collection, and assessing of organizations financial data. AIS are utilized within the organization, before taking any sort of delicate accounting decisions. It is a computer-based system to complete organizations accounting tasks. This is a report for a Sungate organization to provide a detailed study of the procedures of selecting AIS to take some informed decisions in the field of accounting software to upgrade its business in future. AIS provide support to employees of Sungate to select suitable AIS software to accomplish its business fruitfully and overcome many issues which affect the organizations accounting system. Accounting Information System Accounting Information System (AIS) is a framework utilized to record a business and to keep-up its accounting framework. AIS consolidates the bookkeeping and updated field of the accounting data framework. The Data framework incorporates individuals, procedures, methods and data innovation in adaptable assets to handle information. Moreover, AIS is a subset of Management Information System (MIS) which is utilized in every stage of accounting administration in organization to help managers in decision-making processes (Simon, Stier and Reese, 2015). AIS accounting software is a conventional bookkeeping technique and contemporary model in bookkeeping practices. It is assumed as an essential factor to overcome the time waste during the dealing of the organization's accounting activities. Moreover, AIS is a system to collect as well as to record the information about the exercises and exchanges, planning, processing of the information and transforming it into data to be utilized for bas ic leadership. AIS helps the organization to automate the procedures of business bookkeeping performance and arrangement of expository data. The Procedures, Information and Exchanges accessible from Sage50c give clients with a data so that they arrange, control and do work as per their needs. In olden times, when the bookkeeping data was handled and recorded in monetary articulations physically, it was generally less demanding for the evaluator to watch the review trail created in a physical configuration. The Information System included in some parts of bookkeeping frameworks is used to mechanize the minor bookkeeping procedures, for example, payroll processing. After some time, bookkeeping and data frameworks began to coordinate and additional bookkeeping tasks were automated. The key hidden driver of advancement is just that bookkeeping no more drives the data framework; rather the data framework drives the bookkeeping (Suryanto, 2011). Accounting Information System is a smaller part of the entire Information System (IS) of the association and as associations keeps on increasing their dependence on PC technologies to process, record as well as report monetary data, reviewers will without a doubt need to depend on a fresh data innovation strategy in a conduct of its reviews. Benefits: Accounting records and files are investigated and reports are set up with the assistance of AIS. This builds the precision and reliability; quality of reports since AIS is well fitted for giving mistake free data. Business Process Sungate Foods, the Victoria-based organization, is the producer of rice as well as wild rice. It processes up to eighty tons every hour. In the year 2013, Sungate utilized a base of approximately hundred employees in three warehouse centers in Western Victoria along with a marketing office located in Melbourne. In the peak season, the process of organization reaches approximately eight tons every hour, where the employees tops Two-hundred per day, in a weekly shift. Employees worked weeks completing the business reports and financial data from the theory ISs and its configurations. In some specific circumstances, a few choices could not wait for the satisfactory data so the stock is generally kept very high to guarantee to complete the orders. The Chief Executive of Sungate organization hired me as a consultant to provide them a report regarding the AIS selection procedure to enhance its accounting as well as business systems under the budget which is $150,000. System requirements This IT Age characterizes electronic confirmation as data is transmitted, prepared, kept up, and accessed by electronic means and then it is utilized by an examiner to assess monetary articulation assertions. The idea of electronic confirmation made new difficulties for the advanced examiner as the customary review trail could not be observed again and again. This required examiners of Sungate to consider the utilization of PC review strategies and keep in mind the end goal to have the capacity to review tests on electronic proofs (Wang, 2008). The utilization of new procedures will, in the long run, enhance the viability and effectiveness of the review and Sungate's accounting examiner will be free from completing numerous conventional routine tasks and concentrate more on important tasks, for example, customer's needs. AIS works towards the achievement of Sungate's business profits when there is a consolidation of data and correspondence advances. Hence, it will drive towards the d evelopment of bookkeeping practices. Some of this responsibility generally is Procedure Administration and Operational Exercises Christensen, 2010). In modern associations, it becomes significant that the accounting information framework produces the information which is aligned or adjusted to a strategic point of view (Whittred and Zimmer, 2009). This are some requirements which Sungate need for its AIS model. Therefore, accounts division of Sungate will not only audit the internal operations, however, they will likewise work in producing information which provides benefits to Sungate by taking external decisions (Wild, 2005). Software Selection: Sungate Sage 50c: Sage50c accounting Software is the best solution for Sungates business. Sage50 accounting software is reliable and trustworthy desktop software with anywhere, anytime, cloud access. This accounting software is a perfect solution for Sungate to work within a accounting program. The organization runs this software from anywhere and at any place. Sage50, accounting software comes with some application such as accounting software should be installed in an accounting framework and have complete Internet access. Sage50c accounting software provides Sungate organization the best or appropriate accounting standards as well as affordable subscription program that give the prizewinning value for Sungate's business. With the help of Sage50c easy or effective business accounting software the Sungates invoices became more effective (Vasarhelyi, Kogan and Tuttle, 2015). The Sage50c accounting software provides best accounting guidelines, safe desktop installation and unqualified access t o help and provides subscription programs that provide the best esteem for Sungates business. When Sungate decides to move its business procedures to the cloud platform it need to keep its accounting information safe on the desktop as well as expand its potential on a cloud platform and online applications. Sage50c accounting software is a well-known project as it incorporates an assortment of imperative and easy to understand features. While utilizing this accounting software, windows as well as data entry screens, match its genuine paper partners; for instance, Sales Journal screen matches a paper receipt. The Sage50c accounting software is an easy to learn software, providing Sungate with icons, menus as well as toolbars and keyboard excited commands (Zhang, 2008). With the help of Sage50c accounting software, Sungates payroll entry system become straightforward and eliminates the requirement of the manual payroll system. This accounting software helps Sungate to keep suitable tr ack of its inventory (Penno, 2008). Software Vendor If Sungate association is looking to grow and thrive, Sage organizations accounting software helps it at any time and at any stage by providing best accounting software. Sage provide the solution for Sungate to keep its accounting process on track. Achievement in the field of accounting software is simply ahead of Sungate. Sage offers straightforward, practical, solutions for organizations like Sungate whether it need its information on-site or within the cloud (Warren, Moffitt and Byrnes, 2015). Sage helps Sungate to bring its business to a higher level. It's not only about providing Sungate with a solution however, Sages accounting software provides a system to help Sungate to succeed and give some tips and exhortation to Organization's business managers to take its accounting system to the next level. More than Six million clients globally trust Sages Thirty years of brilliant experience. Sages accounting software manages the accounting of Human Resource, ERPs, payrolls, payments, resources as well as real estate organizations (Collier, 2003). Sage Organization covers Sungates business needs from simple cash management to billing procedures as well as provide full accounting or inventory management of accounting reports. Conclusion This study concludes that the role of AIS in Sungate organization is to address the requirements of the Sungates Accounts division and provide aligned organizational requirements. It has also been concluded that the modern association will fail to take decisions in the absence of effective accounting information frameworks. Hence, AIS will empower in providing data that modern associations can utilize to take suitable as well as sound decisions. Furthermore, it differs from one accounting business to another. It also concludes that AIS should help every organization to achieve its goal by enhancing its accounting models and improves its decision-making processes. References Bhimani, A. (2012). Management accounting system implementation success: is reporting useful information sufficient?. International Journal of Accounting, Auditing and Performance Evaluation, 8(2), p.115. Chapman, C. and Kihn, L. (2009). Information system integration, enabling control and performance. Accounting, Organizations and Society, 34(2), pp.151-169. Ciftci, M. (2010). Accounting Choice and Earnings Quality: The Case of Software Development. European Accounting Review, 19(3), pp.429-459. Collier, P. (2003). Accounting for managers. West Sussex, England: J. Wiley. Christensen, J. (2010). Conceptual frameworks of accounting from an information perspective. Accounting and Business Research, 40(3), pp.287-299. Fisher, I. (2007). A prototype system for temporal reconstruction of financial accounting standards. International Journal of Accounting Information Systems, 8(3), pp.139-164. Funnell, W. (2012). The information master: Jean-Baptiste Colbert's secret state intelligence system. Accounting History Review, 22(1), pp.100-103. Information technology. (2012). [Washington, D.C.]: U.S. Govt. Accountability Office. Issue Information - TOC. (2016). Australian Accounting Review, 26(1), pp.1-1. Jiang, X. (2016). Biases in Accounting and Non-Accounting Information: Substitutes or Complements?. Journal of Accounting Research. Lin, P. and Smith, L. (2006). Using a Web Based Accounting System for Teaching Accounting System Design and Implementation. Journal of Information Systems, 20(2), pp.65-79. Mohd, E. (2005). Accounting for Software Development Costs and Information Asymmetry. The Accounting Review, 80(4), pp.1211-1231. Nikitkov, A. and Sainty, B. (2008). Designing and Implementing an Information System for the Dental Office of Branckowitz Young. Accounting Perspectives, 7(4), pp.341-352. Peng, J. and Janie Chang, C. (2010). Applying XBRL in an Accounting Information System Design Using the REA Approach: An Instructional Case*. Accounting Perspectives, 9(1), pp.55-78. Powner, D. (2012). Information technology. [Washington, D.C.]: U.S. Govt. Accountability Office. Penno, M. (2008). Rules and Accounting: Vagueness in Conceptual Frameworks. Accounting Horizons, 22(3), pp.339-351. Romney, M. and Steinbart, P. (2006). Accounting information systems. Upper Saddle River, N.J.: Pearson Prentice Hall. Simon, J., Stier, B. and Reese, S. (2015). Numerical analysis of layered fiber composites accounting for the onset of delamination. Advances in Engineering Software, 80, pp.4-11. Suryanto, S. (2011). Design and Analysis: Payroll of Accounting Information System. CommIT (Communication and Information Technology) Journal, 5(1), p.24. Vasarhelyi, M., Kogan, A. and Tuttle, B. (2015). Big Data in Accounting: An Overview. Accounting Horizons, 29(2), pp.381-396. Warren, J., Moffitt, K. and Byrnes, P. (2015). How Big Data Will Change Accounting. Accounting Horizons, 29(2), pp.397-407. Wang, Q. (2008). Software Defect Prediction. Journal of Software, 19(7), pp.1565-1580. Whittred, G. and Zimmer, I. (2009). Accounting Information and Joint Arrangements. Accounting Finance, 26(1), pp.1-12. Wild, J. (2005). Financial accounting. Boston: McGraw-Hill/Irwin. Zhang, L. (2008). Software Architecture Evaluation. Journal of Software, 19(6), pp.1328-1339.

International Hotel Brand Management Strategies

Introduction Today, hotels are focusing on consistency and quality while offering the right price to the guests. This means that guest satisfaction and branding are the right tools to use since the products and services offered are unseen. Branding is used to promote quality by offering guests information that they require while enticing them to use the products and services.Advertising We will write a custom essay sample on International Hotel Brand Management Strategies specifically for you for only $16.05 $11/page Learn More It can be a valuable strategy for gaining a competitive advantage over the rest of the competitors. Hotels can maximize this strategy by offering a variety of brands for the same product while targeting different markets. The brand value is determined by the level of awareness that customers have concerning a certain brand. This means that the quality of the products and services offered by a hotel is determined by the customerâ⠂¬â„¢s perception and the satisfaction obtained from the information provided. In hospitality, when customers are satisfied, they purchase more, become less price conscious, and attract more customers by informing their close friends. When this happens, a hotel gains a lot of customers and the revenue increases (O’Neill, 2004). This article will discuss on the various ways through which a hotel can gain a competitive advantage through branding. It will also provide insights for managers to apply in branding and customer satisfaction. Hotel Brand Management in Relation Customer Satisfaction The hotel industry has focused its attention on customer satisfaction, and this has been used to measure the operational success. It has also been used to measure whether the branding strategies used are effective in increasing productivity. Therefore, branding affects customer satisfaction directly and is used to increase the market share. When assessed from a corporate strategy’s p oint of view, brands that are well managed reflect an increase in market share. However, the results from service quality research indicate mixed results. This means that service quality can only be achieved when guests have an opportunity to experience a hotel’s service while branding is open to a wider market. It reaches potential customers whose perception can only be obtained from the information that they get (Yap, 2006).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This prompts hotel managers to concentrate on market awareness and build their brands. This is because customers are attracted by what they are told and not the experience. Some of the most established brands, which are well known in the market, always receive positive feedback from the guests. This is because customers already have a mindset that the products and services offered are excellent. Thus, a hotel can create customer confidence by focusing on extensive marketing to provide awareness in various markets. Newly established hotels have opted to franchise so as to market their products and services using the well known brands in the market. Managers should focus on protecting their brands because this is what defines the quality of the products and services offered (Mattila O’Neill, 2010). A high market share illustrates enhanced quality. This serves to escalate demand in the future. This explains why the market leaders use market share as the selling point to attract customers. They use messages such as â€Å"we are the leading hotel chain in the world†. Customers perceive such a message to mean that all the other people go to that chain of hotel, and they have to go for the best by consuming its products and services. Perceived quality is linked to market share and the two concepts work together in increasing revenue. This implies that when guests visit the hotel for the first time, and they are satisfied, the occupancy rates will go high in the next visit. This is because such customers influence others. The guests attracted by others through the word of mouth are more than those who are influenced by the services offered. Therefore, product awareness is a strategy that gives a hotel competitive advantage and should be applied in any opportunity that the management gets (Krishnan, 1996). For instance, when guests visit the hotel, they should be satisfied by delivering what is promised to encourage them to come back with others. Advertising is also a tool that can be used to create product knowledge. However, this should be diversified to ensure that every targeted market is presented with adverts that best fit them. This will impress the customers especially travelers who love a certain product. Accessing their most preferred product in a foreign country serves to attract customers, and make them remain loyal to a certain brand of hotel.Adverti sing We will write a custom essay sample on International Hotel Brand Management Strategies specifically for you for only $16.05 $11/page Learn More Franchise in brand development Competitive advantage is also gained through branding by managing franchisees. Some hotels believe that their customers are not the guests who reside in their hotels but the franchisee. These are the primary customers who are monitored and managed to ensure that they do not taint the image of that brand. They work at ensuring that the franchisees meet and exceed the customer expectations. This is because customers come into the hotel with a perception about the products and services they are likely to get. This is based on the experience gained in a different hotel or the same hotel chain. Management ensures that standards used while serving customers are maintained and uniform in all the franchisees. This is meant to help maintain the customer perception. When guests experien ce quality services while at different destinations, their loyalty to a given brand is maintained. Also, they are likely to influence others to use the same brands. Thus, a happy customer comes with others and doubles the service provider’s revenues (O’Neill, 2004). Experienced hotel customers have confirmed the issue of market share and branding through a research that was carried out on frequent guests. Frequent quests always influence relatives, friends, and colleagues to visit their brands and experience the same products and services. This creates a chain that involves a wide network of individuals who get to know of the hotel brand through reference (Fung, 2010). Building Customer loyalty For a hotel to differentiate itself from the competitors, it has to grow its brand and make known of its outstanding services to the markets that it serves. This can only be achieved by conserving the market base that the hotel already has while seeking to expand into other mark ets (Pattni, 2006). This ensures that, while the hotel diversifies to create new markets, the existing customers also serve to create awareness. The hotel is expected to offer more than what the customer expects every time they visit the establishment to maintain the existing markets. This will always encourage the customer to share the new discoveries with others. Unlike a situation where a customer gets a similar experience to the last one, the customer is encouraged to visit and discover the new addition in the former experience. This is what makes frequent customers cease factoring the price aspect but concentrate on the hospitality experience that is likely to be offered next time.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The customers should be alerted on the new developments that they should expect to ensure that they are excited to revisit the hotel in the future. The issue of branding promotes this aspect because customers will feel like the hotel is providing all information that they yearn to learn about the hotel. Keeping the customer informed creates a brand loyalty and serves to increase the market share (Petzer, Steyn Mostert, 2008). There is an intense competition from international hotels that are offering low priced products and services to attract consumers. Therefore, there is a need to gain a competitive advantage that will make customers overlook the low prices and go for the perceived quality. When consumers pay higher prices from companies with an established brand name, they buy the positions of the minds of potential customers. Potential customers will be attracted by the preference shown by others and not the prices offered. They perceive the willingness to pay higher services as the quality attached to a given hotel brand (Keller, 1998). Therefore, awareness creates a reputation that is maintained by maintaining a favorable image and good guest relations. Building a brand is a gradual process that requires accuracy because a slight setback may bring the whole organization down. What the customers perceive as the best aspect of any given brand is what the management should focus on while improving to maintain and attract more guests. This can only be achieved by ensuring that consumers remember the brand they used last. A well known brand can remain in a customer’s memory for a long time as compared to a less common one. Awareness serves as a reminder to the customer that a brand exists. Also, this may attract them to discover the changes that may have occurred over time. Thus, customers should be aware of the expected changes for them to develop a perceived value through brand development (Kapferer, 2012). Business to Business Branding Business to business branding is a growing concept that helps in creating long lasting business relations. Given the nature of the hotel business, at times the hotel may be full; and this requires excess bookings to be transferred to another hotel that is likely to offer similar services (Jones, 2001). This is an extremely crucial area that managers can use to sell their products. The choice of the hotel with which to share business must be made exceptionally carefully. A frequent customer may have a perceived value that is purely based on the brand knowledge, and not the services offered. If such a customer is referred to another hotel, the customer assumes that the other hotel is at the same level as the preferred brand. If the guest does not experience the same service as expected, then the perceived values decrease based on the assumption that the two establishments are at par. Therefore, when demand is excess, the choice of a brand that is recommended to customers should be made carefully to ensure that the other hotel maintains the perceived value or even improves it. Subcontracting is a sensitive aspect that determines how the customer evaluates a brand. A poor service from a subcontractor may taint the hotel’s image and change the perceived value (Glynn Woodside, 2009; Sigala Jones, 2001). Brand Expression Brand expression is linked to the business strategies in use. Brand managers usually overlook the influences on the brand as it gets its way to the consumers. It is necessary to have a clear understanding of the brand so as to determine the responses that it may receive from the market. Managers should view all the elements of expressing the brand and determine the one to use and emphasize while manifesting the brand to the consumers (Cai Hobson, 2004). For instance, factors that influence the demand of a brand include a service such as the quality of the accommodation or even the food offered. For a manager to choose the brands’ selling point, there is a need to analyze the business strategies. This will ensure that the selling point delivers what the company promises to the consumers. Brand manifestations do not comprise merely of the advertising. However, this includes the experience that consumers get while using the brand (Mattila, 2004). Therefore, before providing any enticing information to consumers, the hotel must be the position to meet and even exceed the consumer expectations. Delivering a promise puts a hotel ahead of the competitors satisfies customers and translates to more business in the future (Gelder, 2005). Conclusion Branding has become a marketing strategy that hotels use to increase their market share and remain a head of their competitors. Using the brand as a competitive advantage is influenced by the level of customer satisfaction and the perceived value created. Therefore, the task is to ensure that the information provided to consumers is enticing to customers. Also, the information should mat ch the experience that customers get when they purchase products and services. Business to business strategy also helps in building the perceived value. Therefore, subcontracting must be made exceedingly carefully. Another issue is delivering what is promised to the customer. This promotes the chances of the customer coming back with others. If the first experience is unpleasant, the probability of coming back is low. Thus, quality is essential in the gradual development of market share. Brand expression and accurate product delivery are excellent strategies for obtaining and maintaining a competitive advantage over the rest of the competitors. References Cai, L.A. Hobson, J.S.P. (2004). Making hotel brands work in a competitive environment. Journal of Vacation Marketing, 10(3): 197-208. Fung, K.K. (2010). When experience matters: building and measuring hotel brand equity: The customers’ perspective. International Journal of Contemporary Hospitality Management, 22(5): 589-60 8. Gelder, S.V. (2005). Global brand strategy: Unlocking brand potential across countries, cultures markets. London [u.a.]: Kogan Page. Glynn, M.S. Woodside, A.G. (2009). Business-to-business brand management: Theory, research and executive case study exercises. Bingley [u.a.: Emerald. Jones, P. (2001). Strategic implementation and IT: gaining competitive advantage from the hotel reservations process. International Journal of Contemporary Hospitality Management, 13(7): 364-371. Kapferer, J.-N. (2012). The new strategic brand management: Advanced insights and strategic thinking. London: Kogan Page. Keller, K.L. (1998). Strategic brand management: Building, measuring and managing brand equity. Upper Saddle River, N.J: Prentice Hall. Krishnan, H.S. (1996). Characteristics of Memory Associations: A Consumer Based Brand Equity Perspective. International Journal of Research in Marketing, 13: 389-405. Mattila, A.S. (2004). Hotel Branding Strategy: Its Relationship To Guest Satisfaction A nd Room Revenue. Journal of Hospitality Tourism Research, 20(10): 1-10. Mattila, A.S. O’Neill, J.W. (2010). Hotel Brand Strategy. Cornell Hospitality Quarterly, 51(1): 27-34. Pattni, D.J. (2006). Strategic Sourcing for a Competitive Advantage in the Hotel Industry. Retrieved from: https://digitalscholarship.unlv.edu/cgi/viewcontent.cgi?referer=httpsredir=1article=1630context=thesesdissertations Petzer, D.J. Steyn, T.F. Mostert, P.G. (2008). Competitive marketing strategies of selected hotels: an exploratory study. Southern African Business Review. 12(2): 1-22. Sigala, M. Jones, P. (2001). Strategic Implementation and IT: Gaining Competitive Advantage from the Hotel Reservations Process. International Journal of Contemporary Hospitality Management. 17 (3): 364-371. Yap, T.S.C. (2006). Corporate Branding: Its Role in Sustainable Competitive  advantage. Web. This essay on International Hotel Brand Management Strategies was written and submitted by user Hayley T. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

A Persuasive Research Proposal for Fellowship

A Persuasive Research Proposal for Fellowship A fellowship proposal is a persuasive representation of an argument for why the specified project is to be funded. The proposal should be impressive and attractive and it should contain all the features to pursue the authority that it deserves to be funded. The following are some of the tips and guidelines to write an effective research proposal for fellowship: It should be kept in mind that a research proposal should not be long but it must contain clear goals and objectives and all the information related to the background of the topic. All the points must be clear, well organized and well focused. One must be ready to answer the major and important questions while making the proposal. A short and compact proposal is preferred and is always more difficult to write than a long proposal. The most appropriate way to start a proposal is to write an introductory paragraph that highlights the main points and features of the topic. The need for funding should be mentioned clearly and with purpose. The addition of the person’s own qualifications and experience in preparation of the proposal should be mentioned as it shows enthusiasm and dedication of that person. The objectives that are being put forward for the proposal should be specific, measurable, implacable, reliable, valid and logical. In the same way the argument that one is putting forward should make a strong case for why he/she should be invested in or funded as a researcher. A good fellowship proposal doesn’t require an overcrowded bibliography. It is not compulsory that a person who is making a proposal should go through each and every site related to the topic. Rather he should be well-read and have a thorough understanding of his work. The fellowship proposal is not only meant for the people who are related to the academic field but also anybody that may be a source of the funds. So it should be kept in mind that the title of the proposal should be simple, eye catchy and understandable for the wide range of audience. The selection criteria for the research should be observed carefully before submitting the proposal. It is recommended that one should create a personal panel and ask them to grade the application against each criterion. This will help to understand the strong as well as weak points of the proposal. The display of the research proposal for fellowship should be pleasant and attractive. The font size, typing and margin lines should be appropriate. This will show your interest and dedication to the work. The bold type will highlight the important words. The headings work as a table of content in the proposal and the margins make the proposal to be read easily. The typing style is not specified. It varies with different selection of styles. The most important point of making a research proposal is to ‘Be Honest’. One should ask himself first whether he will meet the objectives and goals that are being allotted in a given time frame. There should be no ambiguities in the objectives or title of the proposal. You can easily buy a research proposal online, custom written from scratch by our PhD degree holding experts. Enjoy our professional writing service now!

Lockerbie Blast Culprit Freed Assignment Example | Topics and Well Written Essays - 250 words

Lockerbie Blast Culprit Freed - Assignment Example The Scottish government made a unilateral decision to release Megrahi, who was received with immense jubilation and festivity in Libya. Mr. Gaddafi, the Libyan president, received him personally.   John F. Kerry said Merahi’s release â€Å"turned the word ‘compassion’ on its head† (Adam, 2009).A lot of distaste and anger over Mr. Megrahi’s unprecedented release was exhibited across the geographical divide, but great fury was observed in the US, which has regarded as outrageous and disgusting the frenzy with which the bomber convict was received in Libya. In a special report to The Washington Post, Adam reported how the family members of the victims reacted towards this eventuality. A case in point among many is that of Glenn Johnson, the father of Beth Ann, who died on her way home from London where she was studying, said in an interview that he was just devastated as a person who killed 270 people and had no compassion for them, could be given com passion. He termed it as ‘another tragedy’ that families had to suffer. A 57-year-old Libyan Abdel Basset Ali-Megrahi who was convicted for this terrorist attack and sentenced to serve 27 years of a life sentence was released on grounds of compassion that he is dying from prostate cancer.ConclusionThe Scotland government, through her justice secretary MacAskill, subverted justice by releasing Abdel Basset Ali-Magrahi back to Libya and considering that this was a heinous crime, in fact, first class terrorism, the embittered parties has express right to vie an appeal.

Top Origin and Destination Locations Essay Example | Topics and Well Written Essays - 500 words

Top Origin and Destination Locations - Essay Example Unemployment: the unstable conditions in Mexico due to lack of stable economy has led to an increase in the number of people unemployed yearly. This has facilitated the increase in the number of the Mexican citizens who migrant to USA to seek better employment opportunities. However, this is ironical due to poor skills the immigrants have in handling the jobs available. This leads to most of the immigrants finding themselves jobless even after migration to USA (Alexander, pg6). Wealth: Most of the people in USA are admired due to the perception that the people live in comfort and luxury. This has been a key factor that pull people to migrant to USA to seek these luxuries and comfort those citizens of the USA tend to enjoy (Alexander, pg5). Employment: USA for a long period of time has been acquiring employees from Mexico due to industrious nature of the Mexican citizens. Again the unemployment in Mexico has further contributed to their curiosity to migrant to USA to seek these opportunities for them to prosper in life in terms of wealth generation and happiness. In conclusion, the USA government tends to employ most of the Mexican due to their hand working character. Poverty: The level of poverty in Michigan is very high. This has resulted from poor governance and economic hardships in the state. Most of the cities in this state are very insecure and this discourages investment back into the state. Violence: This state has experienced lots of violence in form of murder, rapes, assault by the police and armed robbery. This has led to lose of hope for people living in this state propelling them to look for better places to live like Texas near Dallas. Texas is a state in USA blessed with lots of industries. The natural oils and gas are produced in this state creating lots of job opportunities for people. Besides employment opportunities, lots of income is generated in this

Managing finanical in health and social care organization Essay

Managing finanical in health and social care organization - Essay Example However. a number of hazards have been associated with the use of mercury-in-glass thermometers. Due to its invasiveness and potential risks, alternatives to mercury-in-glass thermometers are considered. Alternative devices include electronic digital thermometer, tympanic infrared thermometer, chemical dot thermometer and handheld infrared thermometer. The preferred option is chosen through benefit weighting, option appraisal weightings and cost-effective analysis. Consequences on levels of neonates or staff activity for agreeing or not agreeing the option and recommendations are discussed. The process of this business case is discussed in the following paragraphs. There are several mission objectives in my hospital: 1 providing quality hospital care to patient delivered by a team of competent professional staff using advanced facilities and technologies, 2 educating and training health professional who are for patients, their families and the community, and who strive for professional and team development, 3 establishing partnership with like-minded community organizations to achieve a healthy, progressive and productive community, 4 promoting a healthy lifestyle and advocating a compassionate community and a caring family culture for the Hong Kong community (Hospital Report 2005). Among them, I would like to introduce advanced facilities and technologies for delivering patient care in my dept. The hospital has only one neonatal unit, which allows admission of newly born infants. The total number of beds is 40. manpower of the neonatal unit includes 20 nursing staff, 8 health care assistants and 6 amah. There are 5 nursing staff, 2 health care assistants and 1 amah in every morning or afternoon shift. We have to work the delegated job when we are on duty. Nurses are responsible for accurate measurement of body temp. (Browne et al., 2000; Potter, 2001). Thermoregulation is a vital body function, which

Richard II: His Dramatic Downfall Essay -- Literary Analysis, Shakespe

Shakespeare’s plays were grouped into three categories: comedies, tragedies and histories. The histories were those plays based on the lives of English kings. Shakespeare was one of the first writers to write about English history. According to Garber, â€Å"before Shakespeare’s time there were few history plays such written in England--- England history was told in verse and prose chronicles (239)†. It’s considered that Richard II is one of the early â€Å"historical plays†. The play became so iconic that even Queen Elizabeth said that she was â€Å"Richard the second, know ye not that†. Richard II tells the story about a king’s downfall. Richard II is not your average king. He is useless with his power and does not know how to use it. He is the king of England when the play begins but shortly after his kingship is taken away from him. Richard II is a young man who has not matured much since his adolescence. He is disconnected from his land and its people, which becomes one of the downfalls of his crown. He has an extraordinary flair for poetic language. He is witty and poetic personality doesn’t work with his higher calling in life. A king should be strong and fearless. King Richard II is not a man of action and as the play advances, he gets into more and more trouble. As his end approaches, he becomes very poetic. Like most Shakespearean heroes, Richard II has a strong theatrical personality. He likes putting on a show and enjoys a bit of wordplay, even at his own expense. What sets him apart from other Shakespearean characters is the perverse joy he takes in his downfall. There are many tragic events that lead to Richard’s downfall and consequently lost of his crown. The most important one was that he basically didn’t ... ...n moral and royal principles. By the end of this play, it’s clear that Richard has completely questioned the concept of divine right and when he has to shed his crown and turn over England to his enemy, he dramatically states â€Å"Throw away respect, Tradition, form, and ceremonious duty; For you have but mistook me all this while. I live with bread like you, feel want, Taste grief, need friends. (3.3.172-76). Just because Richard as a divine right to be the King doesn’t mean that he is the right choice to accomplished the requirement of what it takes to be a great king. Richard was lacking on the will power of a leader. His downfall was his fault in the sense that he couldn’t concentrate to see what he was doing to his region as a ruler. He failed as a leader but at the same time he gain sometime much better than a crown, Richard gain the understanding of who he is.

Positive Thinking

Positive thinking leads a man to success. One who thinks that he can achieve the things, will put his best to achieve, will not fetter by the problems in the path of success and one day he will win positively. Self confidence, determination, perseverance, and hard work are the key factors of success. Every small or big, easy or complex problem have its solution. There is a way out of every labyrinth, there is an answer to every enigma. The only requirements are the confidence, hard work and determination and you get the answer. Where there is a will, there is a way. If you find any problem, a typical one, don’t lose heart, go ahead and devote yourself fully, analyze each aspect, and get the problem solved. Every invention taken place so far, were riddled with many unfound answers, but the inventor’s zeal and perseverance found the solution and a new invention took place. For a confident person, the word ‘impossible’ is no where in his dictionary. A determined and dedicated person finds way in all complexities undaunted by the initial problems and failures he keeps on finding solution to every teaser and one day he achieves his cherished goal. Dedication, devotion to the task and positive thinking with determination have been the important factors of success of every successful celebrity. Take the recent example Mrs. Sonia Gandhi, the widow of Prime Minister Rajeev Gandhi, participated and campaigned in the Lok Sabha election 2004, undaunted by the criticism, personal attacks and all kinds of perversities she went alone campaigning alone without having any other ‘Star’ campaigner, covered almost the whole of the country against the BJP and showed the world that congress got the majority. She has shown her unflinching determination, unfettered self confidence, dedication and devotion to the cause without worrying for the results and she is the winner. Every Tom and dick had questioned her nationality, her foreign origin, but she cared a fig for all criticism and showed her caliber. Life is a battle, one has to fight it fearlessly. Fight with confidence, positive attitude, right aptitude, with determined and concentrated efforts, leads to the surest path of success. Fortune is said to favor the brave. God also help those who help themselves. A coward, a pessimist dare not even to fight in the race, it is an optimist and determined soul, who dares to fight, has the chance of success. A winner never quits and a quitter never wins shows that one who constantly tries to achieve something, one who endeavors hard incessantly to achieve something, he is the winner, later or sooner, but a quitter could never be a winner. When Vallabhbhai Patel told that’ Swaraj is my birth right’ so many people find it mere a slogan, but the incessant struggle put by all the freedom fighters supported the claim of Patel and we could win the freedom. Organizing the efforts properly, in right direction, striking at the opportune time, are essential for achieving a target. Optimism, determination, undaunted will power makes every impossible task possible. Confidence is the most important key to success. It boosts the morale and creates determination to attain a goal. The loss of confidence makes a man pessimist, coward or a dead man. The importance of ‘right deeds’ is well emphasized in Bhagwat Geeta: Lord Krishna tells Arjun to follow the path of righteousness, the path of dedication, Do Karma, don’t think about the result, the God is Omnipresent, Omnipotent, the results as per your deeds will follow. It should also be remembered that the positive and constructive thoughts which aims for the betterment of mankind are met with success. It should not be riddled with self aggrandizement evil thoughts never bear good results. Your biggest assets are your enthusiasm that enriches with your positive thinking. Never lose hope, keep cheerful put the best possible efforts with your total involvement, have confidence in you and you are the winner. Through positive thinking one can overcome the mountains. One who always think positively even in adverse circumstances wins. Positive thinking always pays. Life belongs to the ambitions. Positive Thinking Positive thinking leads a man to success. One who thinks that he can achieve the things, will put his best to achieve, will not fetter by the problems in the path of success and one day he will win positively. Self confidence, determination, perseverance, and hard work are the key factors of success. Every small or big, easy or complex problem have its solution. There is a way out of every labyrinth, there is an answer to every enigma. The only requirements are the confidence, hard work and determination and you get the answer. Where there is a will, there is a way. If you find any problem, a typical one, don’t lose heart, go ahead and devote yourself fully, analyze each aspect, and get the problem solved. Every invention taken place so far, were riddled with many unfound answers, but the inventor’s zeal and perseverance found the solution and a new invention took place. For a confident person, the word ‘impossible’ is no where in his dictionary. A determined and dedicated person finds way in all complexities undaunted by the initial problems and failures he keeps on finding solution to every teaser and one day he achieves his cherished goal. Dedication, devotion to the task and positive thinking with determination have been the important factors of success of every successful celebrity. Take the recent example Mrs. Sonia Gandhi, the widow of Prime Minister Rajeev Gandhi, participated and campaigned in the Lok Sabha election 2004, undaunted by the criticism, personal attacks and all kinds of perversities she went alone campaigning alone without having any other ‘Star’ campaigner, covered almost the whole of the country against the BJP and showed the world that congress got the majority. She has shown her unflinching determination, unfettered self confidence, dedication and devotion to the cause without worrying for the results and she is the winner. Every Tom and dick had questioned her nationality, her foreign origin, but she cared a fig for all criticism and showed her caliber. Life is a battle, one has to fight it fearlessly. Fight with confidence, positive attitude, right aptitude, with determined and concentrated efforts, leads to the surest path of success. Fortune is said to favor the brave. God also help those who help themselves. A coward, a pessimist dare not even to fight in the race, it is an optimist and determined soul, who dares to fight, has the chance of success. A winner never quits and a quitter never wins shows that one who constantly tries to achieve something, one who endeavors hard incessantly to achieve something, he is the winner, later or sooner, but a quitter could never be a winner. When Vallabhbhai Patel told that’ Swaraj is my birth right’ so many people find it mere a slogan, but the incessant struggle put by all the freedom fighters supported the claim of Patel and we could win the freedom. Organizing the efforts properly, in right direction, striking at the opportune time, are essential for achieving a target. Optimism, determination, undaunted will power makes every impossible task possible. Confidence is the most important key to success. It boosts the morale and creates determination to attain a goal. The loss of confidence makes a man pessimist, coward or a dead man. The importance of ‘right deeds’ is well emphasized in Bhagwat Geeta: Lord Krishna tells Arjun to follow the path of righteousness, the path of dedication, Do Karma, don’t think about the result, the God is Omnipresent, Omnipotent, the results as per your deeds will follow. It should also be remembered that the positive and constructive thoughts which aims for the betterment of mankind are met with success. It should not be riddled with self aggrandizement evil thoughts never bear good results. Your biggest assets are your enthusiasm that enriches with your positive thinking. Never lose hope, keep cheerful put the best possible efforts with your total involvement, have confidence in you and you are the winner. Through positive thinking one can overcome the mountains. One who always think positively even in adverse circumstances wins. Positive thinking always pays. Life belongs to the ambitions.

Feasibility And Impact Of Restaurant Environment And...

Shaf’s Dine Experience the best cuisine in town 1.1 Purpose of the proposal: The purpose of the proposal is to find out the feasibility and impact of restaurant environment and service on customers of Remura, located at Central Auckland. This research is to determine the ways to improve customer satisfaction are and whether this restaurant business will be profitable in the local market or not. 1.2 Research Questions: 1. What is the feasibility of my restaurant business in local market? 1.3 Research Objective: 1. Is there local demand of what the business is offering 2. How to reach target audience 3. Find out about local competitors 1.4 Introduction of the business Customers usually go to restaurants to meet with others socially in a friendly environment and take out foods. The business will be a specialized (ethnic) and fast food restaurants, offering fine dining with a wide selection of foods and beverages, and table service. There will be also an attached coffee shop. The idea is to have not only a great variety of food selection but also efficient and superior service. The name of the business will be â€Å"Shaf’s Dine†. The target customers will be all age group of people, young and adult crowd, couples and singles, male and female. There will be breakfast items as well as all type of fast foods including specialized burgers, pizza, fries, beef /chicken items, salads as well as fresh juice, drinks, desserts. The location of the business will be Remura, in